We’ve been best friends since kindergarten, growing up on anime but never feeling like we fit the typical mold of the community. While sports fans had jerseys and music fans had merch, anime fans were left with cheap, tacky designs that didn’t reflect the culture we loved. In college, we realized there were countless people like us: fans who wanted a way to express their passion without sacrificing style. 

In our final year, we saw a small shift toward better anime-inspired apparel, but it still wasn’t enough. That’s when we asked ourselves: why not us? With zero background in fashion, we dove in headfirst - maxing out credit cards to buy screen-printing gear, sewing machines, and embroidery equipment. We taught ourselves the craft, burned through thousands of dollars, and after months of trial and error, launched our first hoodie. We only sold 10, but the overwhelmingly positive response from the community was strong enough to keep us going.

From there, our passion snowballed. We started designing entire collections, caught fire with viral reels, and worked countless late nights after our 9–5 jobs: Nick handling sewing and printing, while Devin managed embroidery and fulfillment. It wasn't long before demand outpaced what we could physically make. We outsourced manufacturing to world-class suppliers, leveled up our quality, and launched real campaigns. By the end of that year, we had sold out multiple collections, doubled our revenue month over month, and started building the community we always imagined.

Today, what started as two best friends chasing an idea has grown into a brand with a mission to prove that anime isn’t niche, it’s culture. From athletes to musicians to everyday fans, anime connects people in ways most wouldn’t expect. Every piece we create is story-driven and intentional, born from lifelong passion and built to represent a community that deserves better.