We’ve been best friends since kindergarten — two kids who bonded over late-night anime marathons and sketching characters in the margins of our notebooks. But as we grew up, we noticed something missing. Sports fans had jerseys, music fans had tour merch… yet anime fans were stuck with cheap prints and loud graphics that didn’t represent the art, emotion, and culture we loved.

In college, we started realizing we weren’t alone. There were so many people like us — fans who didn’t just want to wear anime, but live it through timeless, stylish design. During our final year, we saw the industry starting to shift, but only slightly. It still didn’t feel like enough. So one night, we asked ourselves the question that changed everything: Why not us?

With no background in fashion and nothing but drive, we threw ourselves in. We maxed out credit cards to buy screen-printing gear, sewing machines, and embroidery equipment. We taught ourselves every part of the process — from cutting fabric to mixing inks — burning through thousands of dollars and countless sleepless nights. When we finally launched our first hoodie, we only sold 10. But those 10 meant everything. The love and support we got from the community told us we were onto something real.

From there, things took off. We started designing full collections, shooting content that went viral, and grinding late nights after our 9–5 jobs — Nick handling sewing and printing, while I (Devin) focused on embroidery and fulfillment. Eventually, demand outgrew what we could produce ourselves. We found world-class manufacturers, refined our quality, and launched our first ad campaigns. By the end of that year, we’d sold out multiple drops and started building the community we once dreamed of belonging to.

Today, what began as two best friends chasing a feeling has become a brand with a mission — to show the world that anime isn’t niche, it’s culture. From athletes to artists to everyday fans, anime connects people in unexpected ways. Every piece we create is story-driven, crafted with intention, and rooted in the same passion that started this all: two kids who believed anime deserved better.