We’ve been best friends since kindergarten - two kids who bonded over late-night anime marathons and sketching characters in the margins of our notebooks. But as we grew up, we noticed something missing. Sports fans had jerseys, music fans had tour merch… yet anime fans were stuck with cheap prints and loud graphics that didn’t represent the art, emotion, and culture we loved.

In college, we started realizing we weren’t alone. There were so many people like us - fans who wanted a way to rep their favorite stories without settling for cheap, low-effort merch. During our final year of school, we decided that if nobody else was gonna solve the issue, why not us?

With no background in fashion, we threw ourselves in. We maxed out credit cards to purchase screen-printing gear, sewing machines, and embroidery equipment. We taught ourselves every part of the craft - from cutting fabric and mixing inks, to digitizing files and tensioning threads. When we finally launched our first hoodie, we only sold 10. But those 10 meant everything. The love and support we got from the community told us to keep going.

Since then, we've poured every ounce of free time into bettering our design skills, upping our product quality and growing our community. We've endured countless late nights after work - Nick handling sewing and screen-printing, while I (Devin) focused on embroidery and fulfillment. Eventually, we realized we'd never evolve further if we continued producing everything ourselves. We partnered with world-class manufacturers who helped us refine our quality and begin bringing new visions to life. By the end of 2024, we’d gotten back to what we love most - building and creating for the community we once dreamed of belonging to.

Today, what began as two best friends chasing a feeling has become a brand with a mission — to show the world that anime isn’t niche, it’s culture. From athletes, to artists, to everyday fans, anime connects people in unexpected ways. Every piece we create is story-driven, crafted with intention, and rooted in the passion we share with all of you.

Thank you for following along as we try to make our dream a reality.